In today’s globalized marketplace, expanding your B2B webshop internationally is a strategic move to reach new customers and grow your business. To successfully execute this expansion, you need a robust and flexible platform like Magento 2. In this blog, we’ll explore the key steps and strategies for taking your B2B webshop global with Magento 2.

Why Magento 2 for your B2B webshop?

Magento 2 is a popular e-commerce platform known for its scalability, flexibility, and extensive features tailored for both B2C and B2B businesses. It offers a wide range of tools and extensions that can help you take your B2B webshop to the international stage. Here’s why Magento 2 is a great choice:

  • Multi-store functionality: Magento 2 allows you to manage multiple stores from a single dashboard. This feature is invaluable when running separate webshops for different countries or regions.
  • Localization and internationalization: You can easily adapt your website to different languages, currencies, and tax systems, ensuring a seamless shopping experience for your global customers.
  • Scalability: As your B2B business grows, Magento 2 can scale with you. It can handle high traffic loads and support numerous products, making it perfect for international expansion.
  • Responsive design: Magento 2 comes with responsive themes, making your webshop mobile-friendly and accessible to customers across the world.

Steps to take your B2B webshop global with Magento 2

1. Market research and planning

Before going global, it’s essential to conduct thorough market research. Understand the specific demands of the target market, including cultural preferences, local regulations, and competitor analysis. Develop a comprehensive strategy to enter each market successfully.

2. Magento 2 setup

Start by configuring your Magento 2 store for international expansion. Set up multiple stores or store views for different countries, each with its language, currency, and tax rules. Magento 2 simplifies this process with its built-in capabilities.

3. Payment and shipping options

Offer various payment and shipping options tailored to the preferences of your target markets. Magento 2 supports a wide range of payment gateways and shipping methods. Ensure your customers have a convenient and secure shopping experience.

4. Content localization

Translate your website content into the languages of your target markets. This includes product descriptions, policies, and all customer-facing content. Magento 2 offers extensions and tools for easy content localization.

5. SEO and marketing

Optimize your website for search engines in each target market. Tailor your SEO strategy to local keywords and trends. Consider using Magento 2’s SEO tools and extensions to boost your visibility.

6. Customer support

Provide multilingual customer support to assist international customers. Implement a ticketing system and live chat options to address their concerns promptly. Magento 2 extensions can integrate with various customer support solutions.

7. Compliance with regulations

Ensure that your website complies with local regulations, including data privacy laws and tax regulations. Magento 2 provides tools and extensions to assist with tax calculation and compliance.

8. Monitor and adapt

Regularly monitor your international webshops’ performance using Magento 2’s analytics tools. Adjust your strategy as necessary to meet the evolving needs of your global customers.


Taking your B2B webshop global with Magento 2 is a smart move for business growth. With its powerful features and scalability, Magento 2 can simplify the process of international expansion. By conducting thorough research, customizing your webshop for different markets, and providing localized content and support, you can tap into new customer bases and achieve success on a global scale. Don’t forget to stay adaptable and responsive to the ever-changing global market landscape.